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  • Spencer Campeau

8 Tips To Optimize Your E-Commerce Website

A computer showing An E-commerce Store's backend for sales.
An E-commerce Store

E-commerce businesses have been on the rise and are booming now more than ever thanks to the pandemic. In fact, studies show that by 2024, e-commerce sales will reach $6.7 trillion. This is good news for small business owners who want to get in on the trend and boost their bottom line by selling online.

But if you're just starting out or struggling with your current website, it can be difficult to know where to start. Here are some tips for optimizing your e-commerce site so that you can take advantage of this booming market:

Mobile-Friendly Website

Mobile-friendly website is a must for e-commerce business. Why? Because it will help increase your online sales and conversions. Mobile phones are everywhere and most people use them to buy products online, so you need to make sure that your website is mobile-friendly.

If you are not sure how much traffic comes from mobile devices, then I suggest that you check out Google Analytics on your website and see what percentage of visits come from mobile users.

If the number is low (10% or below), then it means that there's still room to improve the performance of your site by making it more responsive and user friendly for those who visit using their Smartphone or tablet device.

Unique selling proposition

A USP is a unique selling proposition. It's what makes your business different from its competitors, and it should be communicated through your website and all of your marketing materials.

Your USP should help make you stand out from the crowd, especially when there are so many options available to customers today. It can also help create a strong brand image for your e-commerce business by communicating what makes you unique in such a crowded marketplace!

A strong USP can have an impact on everything: from how well people remember your name (or logo) to where you rank when they’re searching online for certain products or services that relate directly back to yours—all while helping build up recognition over time because people will start recognizing the positive experiences friends had at one place before making their own purchase decision down the road too!

Responsive Checkout

Responsive design has become the standard for e-commerce websites and it’s important to make sure your checkout process is compatible with mobile devices. This can be easily tested by adjusting the screen size of your device and visiting the website.

If you find that it doesn’t look right, optimize it to fit neatly on smaller screens.

Make sure that the checkout process is simple, secure, fast and efficient so that customers don’t abandon their cart before paying for their items.

Keep Navigation Simple and Smart

One of the most important things you can do for a user is to make sure they can find what they're looking for. Your navigation should be easy to find, and it should lead users directly to the information they need.

  • Keep the navigation simple and smart: There's no reason being clever or creative with your navigation needs to take precedence over user experience. The goal of good UX is that someone who has never been on your site before would be able to figure out how everything works without even thinking about it—and that goes double for navigating around!

  • Make sure the navigation is easy to find: If a visitor can't easily find their way around, they'll get frustrated and leave (or worse yet, give up). You want your visitors' first impression of your site—especially if it's an ecommerce one—to be positive!

Make Easily Accessible Contact Information

Make sure that you have contact information on your website. Make it easy for customers to reach you by placing a phone number and email address on every page of the website. You should also add social media links so customers can reach out to you via Facebook and Twitter, if they prefer those platforms over email or phone calls.

Additionally, having an online form that allows visitors to submit their message will make it easier for them and ensure that they get a response in a timely manner. The last thing anyone wants is to leave a comment or send an email message only to find out later that nobody responded because they didn't know how else they could get in touch!

Use High Quality Product Images and Videos

You've spent a lot of time and money on the product, so make sure to use high quality images and videos. You should use high-resolution images that show every detail of your product. Include close ups of all the parts of your product so customers can see exactly what they would be getting if they purchased it.

Pictures are great but sometimes people want to see how something works in action or how it looks when it's actually being used. If you have any video testimonials on YouTube or Vimeo, you could add those as well!

Optimize for Search Engines

To optimize your e-commerce website, you need to make sure it is optimized for search engines. Optimizing your site will help you get better rankings in search engines and bring in more traffic from the organic results. There are many ways you can do that by using key words in your content, meta descriptions, rich snippets, schema markup, structured data and internal linking.

You also need to make sure that the URL structure of your pages is search engine friendly so it does not confuse them when crawling through different pages on the site or directing people who share links back to homepages instead of actual products they want to buy.

You can use alt tags when adding images on product pages so each image description has some text describing what is pictured there which helps both humans and bots understand better about the content being presented (and thus being able to rank higher).

Social media sites are another great way of bringing attention towards any brand especially if done correctly because most people spend time reading posts shared by their friends rather than clicking ads placed randomly all over webpages like banners etcetera.

Optimized for Speed

Google has confirmed that site speed is a ranking factor for mobile searches. If your e-commerce website isn’t optimized for speed, it could be costing you sales. A slow loading website will also negatively affect user experience, which can result in fewer repeat visitors and less engagement overall.

To optimize your site for speed, first make sure you have an fast hosting service with a CDN (Content Delivery Network). You should also use caching plugins such as W3 Total Cache and WP Rocket to compress images and HTML code.

Finally, test your page load times on multiple devices by using Google’s Page Insights tool or a plugin like Pingdom Tools that allows you to monitor the performance of individual pages on desktop computers, smartphones and tablets.

E-commerce business is on the rise, so it is important to have a robust website and take advantage of digital marketing.

As an e-commerce business, you want to take advantage of digital marketing, SEO practices and a solid brand strategy. Many companies are turning to digital marketing as a way of increasing their online visibility through search engine optimization (SEO).

The results they get from this strategy can have a huge impact on sales and revenue.

In order to create an effective SEO strategy for your site, it’s important to understand that SEO is not one size fits all. There are many different factors involved in creating a successful SEO plan for your business that depend on who your target market is and what kind of products or services you offer.


Now that you’ve learned the essentials of optimizing your e-commerce website, you can start making changes to your site and see what works.

If you want to get the most out of these tips, try testing them one at a time in order to make sure that any change isn’t affecting other parts of your site negatively.

If you have any questions about this topic or need help with anything else related to brand strategy and digital marketing, feel free to contact us anytime.

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