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  • Spencer Campeau

Is Your Company Neglecting A Critical SEO Marketing Strategy?



There are a lot of reasons why you'd choose to invest in a website and online marketing. Your business might not have brick-and-mortar locations, or maybe you don't have the budget for it.


Whatever your reason, if you're not doing SEO (search engine optimization) on your website, then you're missing out on some serious opportunities. Local search engine optimization (SEO) is one of the most powerful ways to get more traffic and sales from your site—but it's also something that many companies overlook.


Technical SEO


Technical SEO is the process of making changes to your website to improve its search engine ranking. This includes things like optimizing meta descriptions, removing duplicate content and fixing broken links.


Technical SEO is the foundation of your SEO strategy, but many business owners don't realize how important it is until they start getting penalized by Google because of poor technical practices. In fact, most businesses fail without properly optimizing their technical components first!


Have you ever wondered why some sites rank higher in Google? It's because they have better link profiles and are more trustworthy than other sites; these factors are only possible through great technical work!


Local SEO


Local SEO is a specialized form of Search Engine Optimization (SEO) that focuses on local search. If you're not familiar with the basics of SEO, it's important to know that it is the process of optimizing your website in order to improve its visibility in search engine results pages (SERPs). Locally-focused SEO involves optimizing your site for terms such as "New York plumbers," "Los Angeles restaurants," or "Chicago hotels."


Local SEO is important for three main reasons: local businesses, local consumers, and local search engines. For businesses who want to get found online by potential customers within their city or town, implementing a solid strategy that utilizes local keywords and geographic targeting can prove invaluable.


Local consumers are often searching for services based on where they live, which makes this a great opportunity for small businesses looking to increase their brand awareness without having to spend large amounts of money on traditional advertising channels such as radio ads or TV commercials.


Finally, there's Google itself—the largest player in this field by far! Because people tend to prefer using Google over alternative search engines when looking for nearby establishments (such as restaurants), having good quality content about what makes your company unique will boost rankings significantly!


The keys to local search engine optimization


If you’re a small business owner, optimizing your website for local search engine optimization (LSEO) is critical. When people are searching on Google or Bing for things like “plumbers in my neighborhood,” they’re looking to get the best service at an affordable price.


If you can show up at the top of those search results in your area with great reviews and pricing information, you can win over new customers who will become loyal clients and refer others to do business with your company too.


Local SEO is different from technical SEO because it focuses on targeting keywords that are specific to a local area or city—not just any keyword related to plumbing services across the country or state.


To optimize for local SEO, there are key factors that determine how high up on the search engine results page (SERP) your site ranks when someone types in "plumber near me." These include:

  • Content about products or services

  • The number of reviews left by previous customers * A good reputation among competitors


The Keys to Technical Search Engine Optimization (SEO)


To achieve a top ranking in search results, it's important to have an effective technical SEO strategy. Here are some of the most important elements that you need to consider:

  • Keyword research. Keywords are the words people use when searching for information on the internet. Your company should know which keywords it wants to rank for and how many times each keyword is searched for by users in order to determine whether or not your website will be successful in attracting visitors through search engines like Google and Bing.

  • On-page optimization. This refers specifically to all of the content found on each page of your website, including headlines, images, meta descriptions, page titles and more—all of which can improve your rankings if done properly!

  • Site structure (or architecture). A well-structured site provides visitors with a clear path as they navigate from one page to another within your web presence; it also helps search engines better understand what content is available on certain pages so they can index them accordingly! If there isn't enough structure here then things get messy fast​--so keep those links clean!


Keyword research for local SEO


Keyword research is the foundation of all SEO. It's a process that helps you find the right keywords to target and discover which ones have less competition. Keyword research also makes it easier for your website to rank higher in search engines such as Google and Bing.


Keyword research is important because it helps you determine what people are searching for, whether they're looking for an answer or a solution (i.e., they want someone like you).


Through keyword research, you'll gain insight into what people are talking about in their day-to-day lives so that you can create content around those topics on your site. This type of content will help attract more visitors who have similar questions or needs as them—and with each visitor comes potential customers!


On-Page Optimization for Local SEO


You can use on-page optimization to help Google and Bing know that your website is relevant to a location. This means that they will consider you a more likely choice when someone searches for local businesses online.

To optimize your site, keep these tips in mind:

  • Use the right keywords in page titles, descriptions, URLs and anchor text. Keywords are words or phrases that people type into search engines when looking for information about something (e.g., “web design”). The more specific the keyword, the better chance it has of reaching users who are actually interested in what your business offers. A good rule of thumb is to use three relevant keywords per page title tag (i.e., all together), but ideally fewer than 10 total across all meta tags combined—and no more than five per individual tag (title/description/URL).

  • Make sure alt tags are descriptive but not excessively long (no longer than 150 characters). Alt tags are used by screen readers so those with vision impairment can hear what images look like when they visit a website—so don't waste space repeating what's already written elsewhere on that page!


Generate Positive Online Reviews


Another way to keep your customers happy and boost your reputation is through online reviews. According to research, 85% of consumers read reviews before making a purchase, so they’re clearly important!

  • Get Positive Online Reviews. When it comes to online reviews, the old adage that you can’t please everyone rings true. Some people are never satisfied with anything—not even if you give them the world on a silver platter! You can’t control what people say about you online, but what you can do is encourage others to leave positive comments by providing great service and offering incentives (e.g., discounts).

  • Get More Reviews From Customers Who Haven't Left Any Yet. If someone has already given you feedback on Google My Business or Yelp and has not yet added more information from their own experience elsewhere yet then reach out via email or phone call asking them to do so as well as thanking them for their previous review(s). A customer who feels valued by sending a message like this will most likely return positive reviews – especially since there may already be negative ones attached due simply because this person hasn't been able to respond until now!


Site Structure Optimization


While it’s true that most people don’t read the content on your website, they do scan the page for key information. Your title, headings and subheadings are critical for helping users to quickly understand what your site is about and where they can find what they need.


In addition to optimizing your titles and headings, make sure you have a good navigation menu so that visitors can easily find their way around your site. If possible include a sitemap as well; this will let search engines know exactly how many pages there are on your site and where those pages are located.


Finally don't forget about internal linking - when people visit one section of a website from another section of a website, it shows up in search results as an external link which means that page has less authority than if it was directly linked internally with other webpages on the same site.


Page Speed and Other Performance Factors


Another SEO marketing strategy that you should be incorporating into your digital marketing plan is page speed.


Page speed can affect your rank in search results, and it has been shown time and time again that users will abandon websites if they take too long to load. In fact, Google penalizes sites that do not have fast-loading pages by adjusting its algorithm to put those sites lower on the rankings.


If you want to make sure that your site doesn't suffer from this penalty, then make sure you're serving up lightning-fast pages with a user experience optimized for mobile devices!


User Experience (UX) Optimization


User experience (UX) optimization is a powerful SEO marketing strategy that can take your website from being just another site on the Internet to a destination that people are looking for. It's all about making sure that your users have an enjoyable and efficient experience when they visit, whether it's for information or for a purchase.


In its simplest form, user experience means designing websites so that they're easy to use. But there's more to it than just making sure your pages load quickly—you also need to make sure they're visually appealing and easy-to-navigate by both people who've never been there before and those returning after some time away.


The bottom line? UX optimization allows you to improve your rankings while providing better service than competitors who haven't implemented these strategies into their websites yet!


Proper SEO will improve your website rank and increase your online sales.


If you're reading this article, chances are that you have a business website that needs to be optimized for search engines. SEO (Search Engine Optimization) is the process of improving your website's rank on Google and other search engines by using specific keyword phrases and other strategies.


For example, if you own an auto repair shop in Aurora, Colorado called "Sam's Auto Repair," then one thing you could do with SEO would be to write content about repairing cars in Aurora. This way when people search for "Aurora car repair" or something similar on Google, they may see your page near the top of their results.


Not only will proper SEO help drive more traffic to your site, but it can also help increase sales by making sure potential customers see your product as relevant to what they want. If someone searches for "automotive repair tools," then they're much more likely than not to click on something that has those words in their description than something else like "auto troubleshooting tips."


Conclusion


We hope this article has helped you understand the importance of SEO in your local business marketing strategy. If you’re still unsure where to begin, we recommend contacting a professional who can help you develop an effective plan based on your specific needs and goals.

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