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  • Spencer Campeau

Keywords: What They Are, How to Use Them & How to Find them on the Internet

Searching for keywords to use for your business on the internet

Keyword research is the process of choosing and targeting the right keywords for your business. The better you get at keyword research, the more effective your website will be. In this article, we'll explain what keyword research is, why it's important and how to do it effectively so that you can see results quickly!

Why You Should Care About Keywords

Keywords are the words people type into search engines when looking for something. When a web surfer finds a website that matches their search terms, it’s called a “search result.” Using keywords in your digital marketing strategy helps you get search results for your business or organization.

Keywords help you rank higher in search engines because they let Google know what kind of content is on your page. And by ranking higher, you can bring more traffic to your site—and more sales!

So, how do you find good keywords? The answer is simple: Just ask people what they’re looking for. Ask your customers if there’s something they wish they could find but don’t know where to start. Use this information to create content that solves their problem.

What is keyword research?

As a beginner, you might be wondering what is keyword research? It's the process of finding the right keywords to use on your website. Keywords are the words or phrases that people use when they search for something online. They're like signposts, directing users where they want them to go.

If you're just getting started with SEO and content marketing then keyword research may seem daunting at first but it's an essential skill if you want your business to be discovered by customers in search engines like Google and Bing.

Keyword research is a big topic but we'll cover everything you need to get started in this guide and if you want to dive deeper into each subtopic there are plenty of resources available online that will help.

Okay, so now that you understand what keywords are and why they're important for SEO let's look at how to find them. The first step is finding out what words people use when they search online - these can then be used as keywords! You can do this by using tools like Google AdWords or Bing Ads which both have keyword planning tools that allow you to enter a phrase or word and see how many times per month it gets searched for.

There is no shortage of blogs, books, and articles on the internet about search engine optimization.

There is no shortage of blogs, books and articles on the internet about search engine optimization. You may have already read some of these articles or even purchased a book on SEO. You may even be thinking that you’ve arrived at the end of your search for information about keyword research.

But I hope that by now you realize there is always more to learn about keywords if you want to grow as an SEO expert.

A simple search for "keyword research" on Google will get you over 16,000,000 results! I’m sure that many of these results are helpful, but there are probably more than a few articles that have outdated information or just don't offer enough insight into what keywords really are and how they work in order to make them effective tools for any website owner.

How to Research Keywords for Your Business

Once you have a list of keywords, it's time to do some research. Check that your list is not too big and not too small. If the keyword is too broad, then it won't get enough traffic and click through rate (CTR) from search engines; if it's too specific or long-tail, then there may not be enough people searching for those terms to make them profitable for your business.

  • First, check for duplicate content on the Internet by using Google Search Console

  • Next, check relevancy by putting each keyword in a new browser tab and reloading several times until you find relevant results like blogs about online marketing strategies or eCommerce websites selling products related to yours—anything that uses those terms as well! This will help determine how many people are actually researching this topic versus just typing something random into Google because they're bored at work (and most likely not ready to buy anything).

  • Next we'll want to look at competition within our industry using Ahrefs Site Explorer because we need an idea of where we fit in compared with other companies offering similar services/products; this will tell us whether there are any strong competitors who would also benefit from being listed on first page results but aren't currently ranking very high because they haven't been trying hard enough yet--which means there's room left over for us! Then keep checking back periodically throughout the day so we can see what our competitors are doing: updating blog posts? adding new content? sending out tweets promoting sales promotions...etc."

Lastly, let's take a look at Google Trends because we want to know if people are searching for our chosen keywords throughout the year or just during certain times of year—like Christmas! This will help us determine how many hours per day would need to be spent on this project so it's worth it from an ROI standpoint.

Now let's take stock of how our keywords fit into these categories:

  • are they relevant to our site's content?

  • are there any duplicates that could be removed?

  • are there any duplicates that should stay because they're different enough (and therefore worth optimizing for)?

  • are there any keywords which don't fit in with this list but still seem interesting enough to try?

Now let's start researching each keyword individually by looking at three different tools:

The Google Keyword Planner is a useful tool that allows us to do basic keyword research. We can see how many searches it gets per month and what the competition level is like for each one of them. However, there are some drawbacks such as not being able to filter out low search volume keywords or view which ones have a high CPC (cost per click). This means if we were looking at different keywords on our list, we would need to manually look through all of the results.

The SEMrush Keyword Tool is a great alternative to the Google Keyword Planner because it allows us to do much more. We can filter out low search volume keywords and view which ones have a high CPC (cost per click). It also shows us how many searches each keyword gets per month, so we can determine whether or not it’s worth pursuing.

It is also important to note that the SEMrush Keyword Tool is a paid tool. However, it can be used for free with restrictions on some features. To gain access to all of the features, you will have to upgrade to a paid plan.

The SEMrush Keyword Tool is a great way to find untapped keywords that you can use to improve your search engine optimization. It can help you find new long-tail keywords, which will help your website rank higher in search engine results pages (SERPs).

Competitive Analysis

Now that you know how to find keywords, it's time to use them. The first step in this process is doing a competitive analysis so that you can identify which keywords are most important for your business. A competitive analysis will help you answer questions like:

  • Which keywords are my competitors targeting?

  • What percentage of the market share do they have with those keywords?

  • How can I best take advantage of their weaknesses while minimizing my own weaknesses?

To get started, find a competitor in your industry and enter their domain name into the "competitor" field. You'll get a list of keywords that they're ranking for, which you can then export by clicking "Download CSV." Go through this list and pick out a few (or more) phrases that are relevant to what you do.

Once your list is ready, head over to the "keyword" tab and click the "analyze" button. This will give you an overview of how competitive each keyword is and how many people search for it every month. You can then enter those keywords into the keyword tool on Google (or any other tool) to get a list of related terms that might be more valuable.

The better you get at keyword research, the more effective your website will be.

In the early days of search engine optimization, keyword research was easy. You could just look up what keywords people were using and then add those keywords to your page. The problem with this method is that it didn't take into account how competitive those terms were—if someone else had already optimized their site for that term, there was no way your website could compete with them.

Keyword research has become a much more sophisticated practice in recent years. Today, you'll want to do extensive keyword research before deciding on which words or phrases should be used in your website's content and titles. If you don't know how to conduct effective keyword research, hiring someone who does is an excellent idea so that they can help identify the best opportunities for your business' website content and SEO efforts as well as create strategies for attracting more traffic from search engines like Google or Bing (which owns Yahoo!, Bing Maps).

Businesses that rely on the internet for their success need to be able to find new customers online. Keyword research is how you do it: The better you get at keyword research, the more effective your website will be. Hiring an expert in this area can help you save time and money by helping your business capitalize on search engine optimization opportunities that would otherwise be missed.


Hopefully, this article has given you a better understanding of keyword research and how it can affect your business. If you are already familiar with keyword research, then we hope that we were able to provide some new information or ideas on how to improve your process. We’d love to hear from you in the comments section below about any tips or tricks you may have for keyword research!

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