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  • Spencer Campeau

The SEO Checklist For Every Business

The Letters S E O covered in interesting patterns

As an entrepreneur, one of the most important tools in your arsenal is your website. This is where people go when they want to learn more about your product or service, and where they'll go when they're ready to buy. With that in mind, it's essential that you optimize your site so that it appears higher on both Google and Bing search results pages. In this article we'll look at how you can do exactly that by checking off all of these items from our SEO-optimization checklist:

Choose your keywords wisely.

Keywords are the words or phrases that people use when they search for something online. Understanding what people are searching for and choosing the right keywords will help your website rank higher on search engine results pages (SERPs). Understand what people are searching for through tools like Google's Auto-complete feature, Keyword Planner and Moz's Keyword Explorer.

To make sure you choose keywords that are relevant to your business, consider these questions:

  • Are these relevant to my business?

  • Are these in demand?

  • Are they easy to rank for?

  • Are they not too competitive (i.e., so many other websites are targeting this keyword that it's hard to rank high)?

  • How broad is this keyword (i.e., do I want a narrow set of terms under the umbrella of one word or phrase)?

Write a powerful description using the keywords you've chosen.

You've probably heard the advice not to write descriptions that are too long, but we think you can get away with it if you're writing an engaging description. Your goal is to tell people what your business does in a way that will make them want to use it. You should probably include some of the keywords you've chosen as well.

If someone clicks on your listing and lands on your page, they should be able to tell immediately whether or not this is something they'd be interested in doing. If there's no call-to-action (CTA) or link directly under the photo, then visitors might assume it's just static content on their page—and all those users who didn't click through could have been potential customers!

Create a logical URL. Make sure the URL of your page matches the title of your page.

When it comes to URLs, it's important for your customers to be able to easily identify what they're clicking on. To that end, you should make sure that the URL of your page matches the title of your page—it will make sense when someone sees it and clicks on it. If you're having trouble coming up with a clever name for a page or section of your website, consider using something like "aboutus" or "contact," which are common in most industries.

In general, though, try not to use special characters such as dashes or underscores in order to keep things simple for users who may have difficulty typing them on their phones (or computers).

You can also avoid spaces between words and hyphens unless they're part of an acronym (e.g., UMASS) or brand name (e.g., Pinterest), which ensures that each word has its own space in search results—this helps with readability and comprehension by both humans and bots alike!

Use alt tags to improve the text for your image descriptions.

Alt tags are a text alternative for images that are used to provide information about the image. Alt tags are also used to tell search engines what the image is about, allowing them to improve their understanding of your site's content.

Alt tags can help people who can't see the image, such as those with visual impairments or those who have images turned off on their screen.

Here's how using alt tags for images works:

  • Images add value and meaning to any website, so it's important to ensure that all of your sites' images have alt attributes set before publishing them online. This helps search engines understand what each particular asset is about (for example ‘SEO Optimization Checklist', ‘SEO Optimization Checklist Example').

Use Alt Tags Everywhere. Never leave an image blank.

We've mentioned the importance of alt tags with images before, but it's a good idea to get into the habit of using them with all your images.

Alt tags are important because they provide accessibility to people who use screen readers, and they allow Google to crawl your website and index it more effectively. They should be descriptive (the image is a dog in this case) and short (it's "dog", not "this photo shows a cute golden retriever named Emma"). The alt tag should also be relevant to the image's content or context on your site—for example if there is an article about dogs, then you could write an alt tag like:

alt="This image belongs in our guide on how to train your dog."

Organize pages and posts in an understandable manner with an organized menu bar or navigation bar.

Organizing your site's content is one of the most important SEO strategies you can implement. Your goal is to make sure that visitors can easily find what they're looking for on your site, without having to go through multiple clicks or scrolling down the page.

For example, if you have a homepage with multiple sections (such as "Products," "News," "About Us," etc.), then each section should be listed within the main navigation bar at the top of every page on your site. It doesn't matter if this section has only one post in it—you still need to include it in your main navigation bar so that visitors know where they are on every page they visit while navigating through your website.

Take care to write engaging, interesting titles that draw readers into clicking through to explore your content.

While many SEOs will tell you that keyword density is a thing of the past and not something you need to worry about, there are still some lessons we can learn from it. In particular: Using keywords in your title allows Google (and other search engines) to know what kind of content they're looking at when they're analyzing your site and deciding where it should rank in results. It also helps users understand what they'll get if they click on your link — like if they're looking for "funny cat videos" then maybe "Cats Are Funny!" isn't quite the right title!

Write short titles with relevant keywords so that people searching for those terms will find you easily when searching online or through social media platforms like Facebook or Twitter.

Use internal links to connect relevant articles and blogs together so people can keep reading!

Internal links help people find related content on your site and navigate between different sections of your site. When you link to another page, Google sees that as a vote for the page’s importance and rewards you with a boost in search rankings. The more internal links there are on your website, the better off you’ll be!

You can use internal links to give readers access to related articles or blog posts without having them leave your site…and it can even make sure people see what they need before they get frustrated enough to give up and go somewhere else!

It's important that people can find you.

When you’re a business owner, it’s important that people can find you when they need help.

This is where search engine optimization comes in. The more people who visit your website, the more money you can make.

SEO helps businesses in several ways and for different reasons:

  • It increases brand visibility (and therefore sales).

  • It attracts new customers to your site by helping them discover your products and services through organic search results on Google, Yahoo! Search and other major search engines.

  • It helps creatives build trust with potential clients due to their increased exposure within their industry's niche marketplaces such as Facebook Groups, Forums & Blog Commenting Communities where backlinks are valued above all else when determining which content will rank highest in SERPs (Search Engine Results Pages).


If you’re thinking that SEO optimization is too complicated, we have some good news: it’s not! All you need to do is follow the checklist above and you can be on your way to a better online presence. If you have any questions about how to optimize your website or blog for search engines, feel free to reach out! We’re happy to help.


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